WRAP launches TRiFOCUL initiative to prevent food waste in London

WRAP has a new plan to reduce food waste in London. The UK charity has long been at the forefront of the fight against food waste by creating and implementing food waste reduction strategies that have been adopted by countless organizations and businesses. However, their new plan is innovative in its intention to combine food waste reduction, promote food recycling while encouraging healthy eating. TRiFOCUL, or Transforming City FOod hAbits for Life, is a £3.2  million project that will begin this September and will run for three years. WRAP hopes to prevent food waste and encourage healthy eating by influencing consumer behaviour and attitudes towards food preparation and purchasing. TRiFOCUL will use a variety of techniques to reach the public, including events, advertising and direct communication with residents.

City of London

Image via The Grocer

Londoners waste about 900 000 tonnes of food each year, about 540 000 tonnes of which is avoidable. With this new initiative, WRAP hopes to help Londoners save around £330 million worth of food yearly.

“We want to help Londoners consume food more sustainably, save money and get a bit healthier by doing it, and then use their food recycling services more effectively” said Antony Buchan, Head of Programme at Resource London. “TRiFOCAL will build on the work we’ve done with Recycle for London and the Little Wins Love Food Hate Waste campaign. It delivers an exciting new chapter in making the capital greener.”

Read more about the TRiFOCUL initiative on the WRAP website here.