As we have been reporting in previous weeks, many countries in the European Union have been several steps to reduce food waste, primarily at the legislative level . France has opted for the “stick” approach, fining retailers for dumping instead of donating, while Italy has plans of a more “carrot” nature, with more incentives to retailers to donate rather than the fines.

Now Denmark is continuing to push boundaries by opening a new surplus food grocery store aimed at the general public. It’s called WeFood and it opened last month in Copenhagen. Food at the store is nearing or past its expiry date. The food is donated and the shop is run by volunteers. Profits from the food sold go to anti-hunger organizations all over the world.

You can read more about WeFood and what Denmark is planning for the future here.

From NPR: “A crowd waits on the sidewalk for the WeFood grocery store in Copenhagen to open. It’s not the first grocer in Europe to sell surplus food. But unlike so-called “social supermarkets” — stores that serve almost exclusively low-income people — WeFood’s offerings are very intentionally aimed at the general public. DanChurchAid”