Big brands make big promises

The biggest players in the world’s food and drink industry have made a promise to halve the food they waste by 2025. This pledge was made at a meeting in New York of the Consumer Goods Forum (CGF), a network of around 400 retailers and manufacturers from 70 countries, with combined sales of $2.8 trillion. In order to meet this promise, the CGF will measure a baseline for 2016 and then establish monitoring and reporting systems for its members to quantify and reduce waste.

While it’s great that food waste is on the radar of such large companies, I can’t help but be a bit skeptical, especially when the CEO of Nestle says the move is particularly aimed to preserve natural resources like water. Nestle Waters is the world’s leading bottled water company worldwide, and has on multiple occasions come under fire for misuse of water (for instance, it’s currently continuing to use California groundwater, even in the midst of drought). These actions don’t exactly show a company commitment to the vision of protecting the earth’s water supply (not to mention reducing packaging waste).  So while it may be a positive development to see food waste on the agenda, it could also be a way for companies to alleviate some of the public pressure and potential future regulation by looking like they’re already doing something about the problem. Time will tell, and hopefully this move is genuine, but in any event  it might not hurt to turn up the pressure on private companies to cut back on food waste.

 

 

 

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