Between 25-40% of perfectly safe and perfectly edible produce is rejected by western supermarkets. Can you guess why? Purely cosmetic reasons! Cucumbers that are too curved or bananas that are too straight can’t be sold in most supermarkets. In the UK, it was even illegal to sell carrots that are forked (with a secondary branch). There’s a LOT of waste behind our perfectly uniform supermarket produce aisle!

Here’s what one French grocery chain is doing about it:

Could we get something similar happening in Canada?